I got found this [Press release] Zepp Unveils Zepp E, A New StylishLine-Up of Wearables Designed with Wellness in Mind
Zepp, a professional-grade brand for the digital management of users' wellbeing, today unveiled a refreshed line-up of wearables, kicking off with the Zepp E series. With wellbeing at the top of everyone’s agenda in 2020, the all-new Zepp E series harnesses the power of AI and cutting-edge technology to convert vital health statistics into actionable insights, helping users to more effectively monitor their physical and mental wellbeing.
The inspiration behind Zepp’s upgraded line-up stems back to its successful history in using sensors to empower humans to go further. Ten years ago, Zepp created waves in the North American exercise market by using a unique wearable sensor device to monitor and analyse exercise data, enabling athletes to double their training results. Fast forward to 2020 and Zepp is being reimagined with a premium new look and feel. Targeting busy professionals who seek a blend of style and practicality, Zepp E combines high-end design with superior health and fitness tracking capabilities.
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So, in the Zepp's mind, Zepp is new independent brand, not xiaomi and not from Mi.
And the product and brand looks higher end.
Zepp, a professional-grade brand for the digital management of users' wellbeing, today unveiled a refreshed line-up of wearables, kicking off with the Zepp E series. With wellbeing at the top of everyone’s agenda in 2020, the all-new Zepp E series harnesses the power of AI and cutting-edge technology to convert vital health statistics into actionable insights, helping users to more effectively monitor their physical and mental wellbeing.
The inspiration behind Zepp’s upgraded line-up stems back to its successful history in using sensors to empower humans to go further. Ten years ago, Zepp created waves in the North American exercise market by using a unique wearable sensor device to monitor and analyse exercise data, enabling athletes to double their training results. Fast forward to 2020 and Zepp is being reimagined with a premium new look and feel. Targeting busy professionals who seek a blend of style and practicality, Zepp E combines high-end design with superior health and fitness tracking capabilities.
……
So, in the Zepp's mind, Zepp is new independent brand, not xiaomi and not from Mi.
And the product and brand looks higher end.
